A small brand
with a softer intention.
We never set out to start an underwear brand.
For years, we wore the same style - soft, seamless, soothing. It wasn’t flashy, but it made us feel good. Supported. Calm. At ease in our skin.
It was something we wore quietly, every day and eventually, we thought… maybe others are looking for that too.
That’s where Cloudé began.
With a deep belief that what we wear closest to our bodies should feel like care.
Each pair is made with a nylon body and modal liner, because it’s gentle, breathable, and softer than anything else we’ve tried. It’s lightweight and cooling, especially suitable for Singapore’s warm, humid climate. Whether you’re heading out, staying in, or moving through a fitness or wellness routine, Cloudé moves with you.
And the mugwort-infused liner? That’s for the days when you need a little extra support, the kind you can’t always see, but you can feel.
This isn’t just underwear.
It’s softwear — and it’s something we’d simply like to share.